Expert Secrets: Converting Your Online Visitors into Lifelong Customers
Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .
But only
if you know how to get it into the hands of the people whose lives you have
been called to change.
By
positioning yourself as an expert and telling your story in a way that gets
people to move, you will be able to guide people through your value ladder,
offer solutions to their problems, and give them the results they are looking
for. This is how you change the lives of your customers, and this is how you
grow your company.
In this
updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the
multimillion-dollar software company ClickFunnels, gives you the step-by-step
strategies you need to turn your expertise into a carefully crafted sales
message that will attract your dream customers.
Don't hide
inside your business. Implement these story selling techniques now so you can
find your voice and gain the confidence to become a leader, build a movement of
people whose lives you can change, and make this calling a career.
